期刊名称：Cultura : International Journal of Philosophy of Culture and Axiology
印刷版ISSN：1584-1057
电子版ISSN：2065-5002
出版年度：2006
卷号：5
出版社：AXIS Fundation, University “Al.I.Cuza” Iassy
摘要：This essay uses semiotics and complexity theory to examine processes of sign
formation. Simplicity and complexity, construed as differences in
configuration of elements, are then applied to sign formation. Sign formation
is understood as the effort of one entity to gain the attention of another entity.
Examples such as signs of wild animals also show that the signifying
functions of signs always happen in time. Simplification of commercial signs
can be interpreted as the use of lowest common denominators in human
transactions. Analysis of interaction between large numbers of humans and
behaviour shows simplification of sign formation and illuminates socialcultural
and political processes including the dynamics of violence.KEY
WORDS: simplicity vs. complexity, sign formation, interaction vs.
transaction, human behaviour.
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