摘要：The success of today¡¯s companies relies
more than ever on an accurate
knowledge of the quantity, quality, and
variety of products that customers demand
as they clamor to add value
through supply chain optimization. As
a result, forecasting has increasingly
become a shared and collaborative activity
in order to balance the demand
and supply equation and coordinate
supply chain operations more effectively.
The cross-boundary outlook of
current businesses presents an opportune
time for us to take stock of available
introductory forecasting texts on
the market. Our purpose is to provide a
frame of reference for business faculty
members who are at the beginning of
their academic careers and are assigned
to deliver a forecasting course.
