期刊名称：Scientific Annals of the “Alexandru Ioan Cuza” University of Iasi – Economic Sciences Series
印刷版ISSN：2501-1960
电子版ISSN：2501-3165
出版年度：2006
卷号：2006
出版社：Sciendo
摘要：Accomplishing not only corporate goals, but also those of the economy as a
whole, requires a continuously growing interest towards quality. This interest
has evolved constantly from inspection, to control, insurance and, presently,
total quality management. The management that is oriented towards total quality
requires a shift from the interest of optimising quality to one that concerns
continuous improvement. The link between the two and the manner in which they
might contribute to an increase in the organisations’ performance are aspects
that shall be addressed in the following article.
关键词：quality optimization, total quality management, continuous improvement,
relationship marketing
