期刊名称：Scientific Annals of the “Alexandru Ioan Cuza” University of Iasi – Economic Sciences Series
印刷版ISSN：2501-1960
电子版ISSN：2501-3165
出版年度：2006
卷号：2006
出版社：Sciendo
摘要：This paper explores integrated marketing, examines how integrated marketing
differs from traditional definitions of marketing, and offers insights into what
kinds of institutions might most benefit from integrated marketing. It closes
with a brief outline of the components of an integrated marketing plan.
关键词：integrated marketing, integrated communications, integrated marketing plan
