摘要：There’s a British idiom, “Suck it and see,” the epitome of skepticism, which despite its coarse brevity could well replace whole libraries of posh philosophic bigtalk about the fabric of reality. A less aggressive version is “Show me, I’m from Missouri,” which requires the proper Southern Mizoorah drawl for maximum impact. Wherever you’re from, the message is one of eternal vigilance in the face of fancy claims. Advertising, the creation and pushing forth of fancy claims, predates human literacy, and its success is evident in many rampant domains ranging from religion and astrology to sugared water, pet rocks, and Java (only joking there, James).
