摘要：The purpose of this study is to determine the factors in a new book
choice situation and their effects on attitudes about formal features.
In the study, a questionnaire was applied on 353 university students
at Anadolu University. The results of this study indicated that five
factors were about formal features: The kind of cover and paper,
characteristics of dimension and writing style, drawings and pictures
in pages, shape and color of cover,table of contents and references.
Besides, four factors of attitudes about structural features were
determined. These are attention and impression, willingness, reading
enjoyment, and facilitation. The results showed that factors of formal
features are related with attitudes. The results of the research have
significant implications as to how publishers interpret production of
new book.
关键词：Reader, Book consumer, Book choice, Book design,
Formal factors.
