摘要：This paper proposes the integration of Quality Function Deployment with Competitive
Technical Intelligence in a model focused on the planning phase of product development. This model
originated from the Total Quality Management state of the art, based on what is known as the
“Customer Voice” as well as the “Technician Voice”, under a competitive technical intelligence
approach. While the Japanese methodology of Quality Function Deployment is applied to build links
between the organization and its clients, Competitive Technical Intelligence is applied to monitor the
entire environment, pursuing the identification of future opportunities to innovate. This paper proposes
the integration of the two methodologies.
关键词：Quality Function Deployment, Competitive and Technical Intelligence Product
Development, Planning, Client focus, Innovation
