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文章基本信息

  • 标题:An Examination of the relationship between service quality and customer satisfaction in a training organization
  • 作者:Jayaraman Munusamy ; Vong oi Fong
  • 期刊名称:UNITAR e-Journal
  • 印刷版ISSN:1511-7219
  • 出版年度:2008
  • 卷号:4
  • 期号:02
  • 出版社:Universiti Tun Abdul Razak
  • 摘要:

    This study examined the level of customer satisfaction with regard to IBBM’s training services. The study investigated the dimensions of service quality that have significant effect on customer satisfaction in IBBM’s training services. The findings showed that the dimensions of service quality, namely, tangibles, reliability, responsiveness, competence, courtesy, credibility, security, accessibility, communication, and customer knowledge were positively correlated to customer satisfaction among IBBM’s corporate clients. However, only four factors, namely, competence, credibility, accessibility, and tangibles have significant effect on customer satisfaction. Therefore, the management of IBBM should focus efforts on upgrading areas of competence, credibility, accessibility and tangibles in order to continually increase customer satisfaction for continued profitability and success in training business.

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