摘要：In the past, farmers markets were the usual way of buying and selling rural produce (Brown 2002). With the advent of supermarkets, farmers markets all but disappeared in many countries. However, in countries such as France and Italy, which place a high priority on food provenance and regional specialization, farmers markets continued without a break, partly due to the presence of mechanisms in these countries to identify and promote locally grown foods (Erlich, Ruth, and Wahlqvist 2005). In the United States, farmers markets first started to reappear in the 1970s and have since spread to other nations such as Canada, Britain, Australia, and New Zealand. These have been called “new generation” farmers markets (Coster 2004); offering a shopping environment that contrasts with the air-conditioned uniformity of supermarkets. The most popular of these “new generation” farmers markets is the public market.
