摘要:Today's consumers face foods whose production attributes they are often largely
unfamiliar with and uncertain about. This study surveyed Delaware consumers
about labeling, health risk concerns, and knowledge of five potential attributes
for chicken: free-range, treated with antibiotics, irradiated, fed genetically
modified (GM) feed, and GM chicken. Respondents were highly in favor of labeling
all attributes, and perceived a high health risk from and had a low
self-reported knowledge of many of the attributes. Gender, tobacco use, and
label reading habits were significant factors in explaining the difference in
responses. An analysis of survey comments further demonstrated the extent of
consumer concerns.