摘要：This study examines factors affecting users of farmer-to-consumer direct
markets. Data for the study were generated by telephone survey administered to
400 random sample consumers in Alabama. The sample was stratified to ensure
adequate representation of both metro and non-metropolitan areas. A binary logit
model was employed to analyze the data. Results revealed that education was the
most significant variable with regard to shopping at farmer-to-consumer direct
markets. Although income by itself was not significant, families with children
were more likely to shop at a farmer-to-consumer direct market as their income
increases.
