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文章基本信息

  • 标题:Collecting Store-Level Data on Retail Supermarket Sales
  • 本地全文:下载
  • 作者:McFetridge, Marc V. ; Johnson, Aaron J. ; Durham, Catherine A.
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2005
  • 卷号:36
  • 期号:1
  • 出版社:Food Distribution Research Society
  • 摘要:Primary data-collection methods have been understood and studied to a great degree. For example, volumes can be written on the proper way to conduct a survey-based study. However, the process of collecting data from a retail establishment is not as well documented. This paper covers the tools and strategies used to collect weekly data in a retail environment and makes some suggestions for future researchers so that they may avoid similar problems that occurred during the data collection and entry process.
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