摘要：Agricultural marketing courses cover a broad spectrum of topics and issues. Undergraduate
committees, program coordinators, and marketing-oriented faculty struggle
with the appropriate number and content of marketing course offerings. Curricula
issues are discussed from the perspectives of three agricultural economics departments.
Size, expertise, interests, and pedagogic philosophy assist in determining the
number, mix, and content of courses. Solving these problems includes modulization
and increasing depth or breadth, to reflect the changing marketing system and student
needs. Educators must continually look outward at the changing food system and
inward to their marketing curriculum to assess needs and implement changes as they
are warranted.
