摘要：Articles sometimes come to us in mysterious ways.
Recently, we taught a seminar on legal websites. A part of the
seminar, of course, was about search engine optimization
(SEO), essentially, the art of getting the highest possible rankings
from the search engines by properly constructing your site.
At the end, folks made a number of kind comments on their
evaluation forms, but we were struck by how often we saw some
variation of the same comment: ¡°Great seminar ¨C especially
enjoyed the SEO portion ¨C I¡¯d like to see a whole seminar on
SEO.¡± Rather to our surprise, it seems that many lawyers now
understand how important SEO is, even if they are clueless
about how to achieve it.
