Any action is being developed to achieve a certain purpose, to get a certain target. This is what differentiates the rational world from the irrational one. The success depends on lots of factors and of the established objectives. If the objectives are realistic the success may get along, but if not any target plan will be compromised. The new world global economy is characterized by a new technological basis, by extending and diversifying the business environment relations and a new way of interdependent when talking about national and international.

trans-national, competing, internationalization, local, global, cultural diversity, values.