Global trends and priorities are changing so that, nowadays, the biggest challenge for tourism is to be both competitive and long lasting, taking into consideration the fact that, on a long-term basis, competitiveness depends on durability. Moreover, climate changes represent nowadays a fundamental aspect that requires tourism industry to diminish its activities that contribute to pollution and destinations to comply with the demand and the types of tourism they provide. A proper balance between tourists wellbeing, natural and cultural environment needs, as well as destinations and companies development and competitiveness calls for a global and integrated political approach, where all interested parties should share the same objectives: economic development, social equality and cohesion, protection of natural environment and culture.

durability, competitiveness, sustainable management, cooperation