This study is an analysis of the amount of problems regarding Social Responsibility in the Public Environment. Practicable in the institutional communication process of responsibility, it is not involved only by the social aspects, but also by other two adaptable components that comes to develop this segment: the moral and the political responsibility. In this way, the social responsibility problem must be reconsidered in a relation with the involving degree of institutional engagement in the social economic environment, typical to each human community. Today, we can see a tight connection between institutional image and the competitive advantage from a domain or another.