The tourism industry has been among the first to capitalize on new technology. Because it is an information-rich industry, it depends on finding and developing new means to distribute travel and hospitality products and services, marketing information to consumers, and providing comfort and convenience to travelers. Also, consumers are constantly seeking new sources of information to help them make decisions before purchasing travel services to make their trips more satisfying. Much more travelers use the Internet to plan and book their trips in the recent years. It is not surprising that travel and hospitality e-commerce is among the top four growth categories, second only to finance and insurance services.