The organization and developing of any economic activity must be, in the same time, useful, which means to answer to some real needs of the society, and to be rentable, which means to create profit through the assurance of some bigger collects than the total cost of production. The profitableness is in a close correlation with the enterprises’ professionalism, with time, with material and financial resources invested for an economic activity, on the fond of technological, scientific and ecological progress. The profitableness is a form of the efficiency, that concentrates in the capacity of the firm of utilize the production possibilities limit in own interes.

profitableness, production factors, profit, profitableness rate