期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2006
卷号：XV
期号：01
页码：864-868
出版社：University of Oradea
摘要：The rise of a new paradigm in last two decades ¨C relational marketing¨C changed the relationship
between companies and their clients. A specific domain of services marketing wich is full of cases of
relational marketing is financial marketing. This work aims to show how important trust is in
financial services, as a component of relational marketing. We consider the case of SC ASIG
CAPITAL SA as an example of our theory.
