期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2006
卷号：XV
期号：01
页码：991-995
出版社：University of Oradea
摘要：The services are intangible, most of them abstract. The role of their promotion consists in transmitting
of some information wits helps the consumer to understand the service, makes their sympathy and
prepare the contact with the firm, with its personnel, to receive the advantages of the service.
