期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2006
卷号：XV
期号：01
页码：996-1000
出版社：University of Oradea
摘要：Price is a very flexible element of the marketing mix and it can be modified very quickly, differently
to the characteristics of a product and the distribution activity. In the some time prices and
concurrence in this domain is the problem number one, wich has to be confronted by the marketing
departments.
