期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2006
卷号：XV
期号：01
页码：1025-1028
出版社：University of Oradea
摘要：Since its release to the public in 1991, the Internet has revolutionized the way companies do business, as well
as the way consumers and customers purchase and consume products and services. As a result, marketing¡ª
the interface between companies, their customers and consumers¡ªhas undergone significant changes as well.
The rise of the Internet represents opportunities and threats for marketing.
