期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2006
卷号：XV
期号：02
页码：1096-1099
出版社：University of Oradea
摘要：A company, to successfully face more powerful competitors, must know the importance of the client;
not the client generally speaking, but the client as an individuality, who expects a personalized
treatment. This treatment is possible and easy to realize with the help of the CRM software-type.
