期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2007
卷号：XVI
期号：01
页码：861-863
出版社：University of Oradea
摘要：This work is about nonprofit publics and marketing plan as a tool used by organizations to reach them. To
reach a category of participants to nonprofit organization is mainly a marketing task, carried out by nonprofit
marketers.
关键词：Nonprofit marketing, human resources, marketing plan
