期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2007
卷号：XVI
期号：01
页码：921-924
出版社：University of Oradea
摘要：Hospitality industry is a major part of travel and tourism sector. Modern hospitality has developed
especially in the last decade when important changes have occured and transformed the face of this industry.
The strategies and politics of development in this sector are based on increasing and inovating methods, among
them: the brand segmentation and brand consolidation strategies.
Branding remains a hot topic in the hotel sector. It would appear hotel groups agree that the best way to
develop their businesses is to focus on growing on brands, by using theire experience and product and
multiplied it. Branding is becoming the prime marketing concern for the international hotel industry. This has
brought much attention to the travel and tourism industry over the past two decades as many different brands
have been added to hospitality organizations¡¯ portfolios A variety of brands have now been developed in the
lodging industry, tailored to serve diverse consumers who have certain demands based on budget, expectations,
and travel needs.However, there are clearly doubts about the branding issues in the hotel sector.
关键词：brand, hotel group, segmentation, hospitality Industry
