期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2007
卷号：XVI
期号：01
页码：959-962
出版社：University of Oradea
摘要：Romania¡¯s integration in the European Union represents, for the Romanian economic agents, a series
of challenges concerning their capacity of continuous adaptation and improvement. Besides the obvious and
immediate challenges related to the administration of material, financial and human resources, the companies
from our country will have to reconsider their whole activity in terms of a new preventative and correct attitude
towards the human society, by taking on ethical and social responsibilities.
The assimilation of ethical and social responsibilities in the Romanian companies¡¯ business
philosophy can only be accomplished by reconsidering their own fundamental values, respectively by reexamining
the organizational culture, the only one capable to support the company¡¯s development as active
contributor to the amelioration of overall social state.
Moreover, taking on social responsibilities by the Romanian companies will generate the creation of a
new type of manager, namely the social manager who will be able to promote a synergy between the values
which lay at the basis of the organization and the values which lay at the basis of the community, by creating a
healthy and solid organizational culture.
关键词：Corporate social responsibility Organizational culture Ethics in business Social manager
