期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2007
卷号：XVI
期号：01
页码：971-975
出版社：University of Oradea
摘要：the knowledge of the competitive environment requires the priority research of the market share, of
the competitive position, of the structure of the competition and of the competitive context. The efficiency of the
tactical and strategic decisions depends on the ability of the company to know and to adjust to the demands of
the environment in which it operates. In this regard, the diagnosis of the environment represents an
identification instrument of the opportunities and dangers that come from the environment and of the key
successful factors in a given system.
