期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2007
卷号：XVI
期号：01
页码：984-986
出版社：University of Oradea
摘要：In the last 10 years the dramatic changes in consumption and consumer patterns together with the
recent E.U. adhesion process, that will influence the growth of aggressive competition, have put heavy pressure
on Romanian companies. In order to face this big issues, the companies have to make some changes in their
way of doing business, especially in their New Product Development (NPD) process. Therefore the continuous
development and market introduction of new products can play an important role in the future performance of
companies.
In the last years conceptual and empirical research has been undertaken to identify the critical success
factors of new products. The objective of this paper work is to review the most important findings, in a compact
and structured way, that describe the key factors that can influence the new product development process.
