期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2007
卷号：XVI
期号：01
页码：1211-1213
出版社：University of Oradea
摘要：The Academy of Economic Studies, Faculty of Marketing, Mihai Eminescu St, no 13-15, District 1,
Bucharest, Tel.: 0728.098.128, E-mail: florinionescu@mk.ase.ro
Corporate social responsibility (CSR) became a very present subject in discussion of the business and academic
level. But most of the companies don¡¯t understand what this concept really mean and associates it with some of
its components: cause related marketing, sponsorships, philanthropy. This paper wants to clarify the
terminology surrounding the CSR concept taking into account the EU opinion stated in the Commission Green
Paper 2001 ¡°Promoting a European Framework for Corporate Social Responsibility¡±, COM (2001)366 Final.
关键词：corporate social responsibility, cause related marketing, corporate philanthropy, European Union.
