期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2007
卷号：XVI
期号：01
页码：1214-1217
出版社：University of Oradea
摘要：The communication strategy of a services organization must rely on the adequate comprehension of
the target public, of their characteristics, preferences, habits, as well as of environment factors. It is also
necessary to permanently adapt themselves to market conditions and to those imposed by the behavioral
modifications of services¡¯ consumers in order to carry out organizational objectives. Services organizations
should pay a special attention to proposed objectives starting from target groups and using the most adequate
means of communication.
