期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2007
卷号：XVI
期号：01
页码：1270-1274
出版社：University of Oradea
摘要：The success of the Romanian companies on the European market depends on the knowledge of the competition
phenomena, with all that this implies, through honest or less honest means. The lack of information regarding
the profile and the activities of the competitors, as well as the lack of a clear view over the competition arena
may lead to a failure of the business. That is why, competition studying and adopting a competition behavior
have to constitute the starting point for the economic agents, and mainly an important factor in adopting and
implementing real competitive goals and strategies.
关键词：competition behavior, competitive strategies, competitive environment and strategies
