期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2007
卷号：XVI
期号：01
页码：1298-1301
出版社：University of Oradea
摘要：The advertising through printed materials is situated among the most frequently used advertising
instruments. Its goals are: to inform the tourists on the present offer or on the new products or services, to
influence the tourists¡¯ attitude in a favorable way towards the firm and its offer, to convince them to buy
these tourism products or services etc. It can also be used as a communication support and additional
instrument and as part of other communication approaches (direct marketing, marketing events),
amplifying their effects. It is used by the tourism services suppliers and also by the tour-operators and
travel agencies.
