期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2005
卷号：XIV
页码：432-435
出版社：University of Oradea
摘要：Processing prices as numerical information is different from processing other
stimuli, being involved four effects: distance effect, number-sized effect, numerical dispertion effect,
anchoring and adjustement effect. Transition to the single currency Euro at the beginnning of 2002
was a challenge for European marketers and customers. The last ones faced with different scales in
switching prices from national currency into Euro.
