期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2005
卷号：XIV
页码：603-607
出版社：University of Oradea
摘要：The last ten years have been perhaps the most volatile period in history for business and
industry. Totally new world economic patterns have confronted the managers of companies,
sweeping aside long-held assumptions about the way business is conducted. Competition has
intensified, not only between traditional competitors, but also with new entrants from developing
countries. The “new competition” in turn has created demands for bringing innovative products to
the market at an accelerated rate. Shortened product life cycles have brought spiralling research and
development costs. Following a period with the most open and unrestricted conduct of trade in
modern history, the dynamics of trade have shifted towards tariffs, indirect barriers and a variety of
retaliatory strategies. We have witnessed a shift in the centres of economic dynamism from the
Atlantic Basin to the Pacific Basin with the United States remaining the pivotal market. None too
soon, Europe has started to understand the importance of presenting a unified, competitive front to
the world and is beginning to integrate policies to this end. Meanwhile, world financial structures
have shown themselves to be inadequate in dealing with mounting debt and distorted currency
exchange. We will focus key concepts and how globalisation has impact organisation, organisational
response and adaptation in order to gain competitive advantage, HRM is critical for success. The case
study is based on Philips corporation.
关键词：framework for a global strategy, performance
appraisal system, Corporate departments, Internationalising the management team.
