期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2005
卷号：XIV
页码：709-712
出版社：University of Oradea
摘要：The popularity an reputation of a brand comes from a proper promotion, using
modern technics from the field especially adwertising. The paper underlines the importancy of
adwertising, in the brands promotion an image. Further are aproached specific technics of
adwertising, through which a brand states the quality of the products that it reprezents.
