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  • 标题:DEZVOLTĂRI ALE MODELULUI DE INTERACŢIUNE A PRESTATORULUI CU CLIENTUL IN MARKETINGUL SERVICIILOR
  • 本地全文:下载
  • 作者:Lect. Univ. Drd. Dorin C. ; Coita ; - Lect.
  • 期刊名称:Annals of the University of Oradea : Economic Science
  • 印刷版ISSN:1222-569X
  • 电子版ISSN:1582-5450
  • 出版年度:2005
  • 卷号:XIV
  • 页码:738-741
  • 出版社:University of Oradea
  • 摘要:This work brought a contribution to the servuction model, developed by french authors Eric Langeard and Pierre Eiglierin 1975. The aim is to underline the different physical areas that contribute to the process of delivering a service and the different categories of participants. Service organizations have to manage the process, taking these into account.
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