期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2005
卷号：XIV
页码：759-761
出版社：University of Oradea
摘要：The unique European market, the most complex form of supranational cooperation, which
has extend until the present moment to large dimensions and also reached a high level of economic
and monetary integration, become an extremely attractive field of action for any company which
tries to initiate an international approach. For attending this ambitious objective, the international
marketing specialist has to deeply examine the factors which gave the profile of the business
environment, as the microenvironment of each country presents multiple particularities of economic,
politic, legislative, technologic, physical-geographic, social and cultural characteristics that implies a
specific marketing approach.
