The specific tourism activity, its complexity given by the variety of its components, is important for recruiting and selecting the necessary personnel, its structure, and training in order to maximize the efficiency of work force. Employees’ motivation refers to a right correlation between their personal needs and the objectives of the organization. The role of the manager is to identify and decide to what extent the organizational objectives are similar to employee’s personal needs. The motivating–coaching function covers up the set of work processes that determine the staff of a company to set up and achieve the planned organizational objectives. There is no standard pattern of motivating the staff, employees’ motivation is based both on personal and external factors.

human resource management, motivation, reward, satisfaction, manager-employee relationship