文章基本信息
- 标题：THE COMPETITIVE ADVANTAGE AND THE BUSINESS STRATEGIES USED BY ROMANIAN COMPANIES
- 本地全文：下载
- 作者：Cordos Malina ; Mihalcea Alina-daniela
- 期刊名称：Annals of the University of Oradea : Economic Science
- 印刷版ISSN：1222-569X
- 电子版ISSN：1582-5450
- 出版年度：2008
- 卷号：XVII
- 期号：04
- 页码：184-188
- 出版社：University of Oradea
- 摘要：
Business, as an object of the strategy, has been an attraction point for many established strategic management writers - I.H. Ansoff (1965), M.E.Porter (1980), H.Mintzberg (1988), M.Gervais (1995), J.Chevalier (2002), etc. In what follows, I will try to foreground a few of the most complex and pertinent typological approaches.
- 关键词：
Strategy, strategic management ,generic strategies
