文章基本信息
- 标题：DISTINCTIVE ASPECTS OF THE SERVICE STRATEGY
- 本地全文：下载
- 作者：Isac Florin Lucian
- 期刊名称：Annals of the University of Oradea : Economic Science
- 印刷版ISSN：1222-569X
- 电子版ISSN：1582-5450
- 出版年度：2008
- 卷号：XVII
- 期号：04
- 页码：331-336
- 出版社：University of Oradea
- 摘要：
Services have certain peculiarities (immateriality, unstorable, heterogeneity) which distinguish them from the material goods. Due to these peculiarities, the strategies adopted by the service firms have distinctive features, mainly with the aim of creating a competitive advantage
- 关键词：
strategy, services, competitive advantage
