Faced with the new challenges of the contemporary economy such as the discovery of new production methods, intense competition, rapid economic, social and political changes, companies need to improve their economic performance by increasing their competitiveness. The human resources represents one of the most important investments of a company. This investment, whose results becames clear once the time passed, is the best way to ensure the enterprise competitiveness and success. To this end, the managers may use three main tools : projects and coherent strategies of action , enterprise organisation, and human resources motivation.

Organisation, motivation, strategy, small and medium enterprises, competitiveness