文章基本信息
- 标题：THE NECESSITY OF STUDYING BUYING BEHAVIOR, CONSUMPTION AND USE OF INDIVIDUAL CONSUMPTION GOODS BY COMMERCE FIRMS
- 本地全文：下载
- 作者：Balasescu Simona
- 期刊名称：Annals of the University of Oradea : Economic Science
- 印刷版ISSN：1222-569X
- 电子版ISSN：1582-5450
- 出版年度：2008
- 卷号：XVII
- 期号：04
- 页码：732-737
- 出版社：University of Oradea
- 摘要：
The quality of a selling strategy depends on how well a company can identify and understand its clients, and on how well it can make the market strategy mix so that it can be attractive to clients. This leads to the identification of characteristics, needs and attitudes of the consumers, to the acknowledgement of the way people make decisions, and in the end, to the creation of a proper marketing plan. Selling strategy also implies studying the environmental factors that influence buying decisions.
- 关键词：
buying behavior, influence factors, retail, market strategies.
