Both producers and consumers are separated within contemporary society by different aspects, such as distance, needs, etc.. These gaps must be filled – therefore results distribution marketing, as intermediary phase between production and consumption, meant to assure the equilibrium on the market, as well as the flow of selling-buying processes. The necessity of distribution marketing is emphasized by competition, the need of integration within the market, solving different problems, and so on. Companies, no matter their nature and size must always know and observe the needs of the market by the means of research, studies and analysis, in order to be efficient. Distribution marketing implies not just market research, but complex studies – technological, economic, demographical, psychological, and so on.

distribution, marketing mix, policy, market, objectives