文章基本信息
- 标题：USING MARKETING RESEARCH IN ORDER TO IMPROVE CRM - A CASE STUDY FOR MOBILE TELEPHONY IN ROMANIA
- 本地全文：下载
- 作者：Brandabur Raluca Ecaterina ; Popescu Andrei
- 期刊名称：Annals of the University of Oradea : Economic Science
- 印刷版ISSN：1222-569X
- 电子版ISSN：1582-5450
- 出版年度：2008
- 卷号：XVII
- 期号：04
- 页码：771-773
- 出版社：University of Oradea
- 摘要：
Present work is a case study that illustrate how can be used marketing research concrete in order to improve CRM in a company.
- 关键词：
Qualitative marketing research, CRM, loyal customers
