The changes in the competitive environment determined the small and medium enterprises to identify new ways to satisfy their clients and to offer them constantly value in a way much more efficient than their competitors. In order to gain competitive advantage, the firms must choose the type of competitive advantage that she is trying to obtain and the field in which she will obtain it. The choice for the competitive field or for the activities of the firm can play an important role in determining the competitive advantage because the firm aims to establish a profitable and sustainable position against the forces that determine the competition in its field of activity. The survival of small and medium enterprises in a highly globalized and competitive environment suggests that these firms have different competences and they use them efficiently.

competitive advantage, strategic competitive advantage, small and medium enterprises