The communication searches to take action in each of these concepts, helps to the interrelationship between the different categories of public from the internal organization of the company as well as with the external organization and influences. The organizations use communication in order to promote the interests, but a loyal and reliable message is that which answers to the public’s needs and expectations. Thus, the main purpose is to search and realize continuously balance between the interests of each public category in order to know it better and to collaborate with it.

communication, organizational excellence, transparency