In the actual Romanian social and economical environment, where for a large part of the people their income can barely fulfill their basic needs and where only 8% of the population can afford a holiday a year, social tourism is the only option to raise the number of tourists. The study of the social tourist services consumer behavior aims to shape a touristy profile of such a person.

The accessibility of the social tourism offers has been studied in this paper, through means of a market survey, basing on a questionnaire, being interviewed 211 persons from the Brãila county.

Among the main targets of the research, we mention: the determination of the degree/frequency of practicing tourism, generally, by the population of the Brãila county; the establishment of the Braila tourists’ preferences for the practiced tourism form; the assessment of the tourists’ options regarding the travels from the point of view of the season, the duration, the motivation and the chosen traveling destinations, generally; the determination of the degree of knowledge and of information as regards the social tourism offers, etc.

Tourism operators might find this study's results useful by adapting their offer according to the needs of their target consumer.