Today, the horizon of economic affairs is submitted to more and more pressures coming from different pressure groups, a very active one being the society on the whole. To stay competitive, contemporary organizations must face these pressures in an efficient and creative way, by integrating various ecological, ethical and social responsibilities in their organizational culture.
But, taking the new responsibilities must not jeopardize the organization’s existence or efficiency; it must integrate the new responsibilities and respect some essential conditions by implementing a new and clearly-defined model of ecological, ethical and social responsibility that can establish the steps and the concrete measures needed to change their organizational culture.
organizational mission, social responsibility of the company, social audit