An ecotourism certification system must create a demand for its services among travel intermediaries and tourists as well as among tourism providers, in order to be successful. As one of the recent certification program, and focusing on multifaceted, worldwide industry, successful marketing will require sustained and dedicated support from a wide variety of stakeholders. This paper provides recommendations for promoting and marketing Romanian ecotourism certification program in order to increase consumer demand for certification and to grow the supply of certified ecotourism businesses.

Ecotourism, certification, marketing